Keyword Research For SEO Part-2 “SEO stands for search engine optimization and it is a practice that is used it is a methodology that is...
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| Keyword Research For SEO |
Part-2
“SEO stands for search engine optimization and
it is a practice that is used it is a methodology that is used to see how you
know you can have the traffic coming to your websites how you can have more people
visiting your website your business”.
Now with this you know you'll have questions
saying yes I am not from a computer science background you know I might not
have amazing English or I might have not done marketing before so what’s SEO to
me well, you know if it will just add a bit of advantage if you are good at these
things to see if you have a computer science or an information science education
you will have an easier transition coming from another concept to the world of SEO
this doesn't mean it will make it you know exponentially easier absolutely not
but then you will tend to pick up things faster and that's about it with English.
Keyword Research
SEO involves a lot of writing high-quality
content and making sure that you deliver the highest possible quality in the
work that you do
with that communication skills and English
play a good role so having a good ability in the English language is always an
advantage as well but then when you think about the marketing side of it
marketing becomes pretty important alongside your education and your English
because at the end of the day what you're trying to do is you're trying to
understand what is it that your customers require with you as a business and
then you know providing exactly that because if they want apples and you're providing
oranges it literally doesn't make sense to them right you will not get any
business.
Now it's not only business it can be anything
it might it can be something as simple as you know you are trying to write a
beauty blog a fitness blog or you're trying to make a video but then if you put
in hours and hours of work into it and then it ranks somewhere on the 10th page
let's be honest we really do not search page number 10 or nine or eight or in
fact many, you know like ninety percent of the people don't even go to page
number two on google when they search for something and then now you realize
When you've put in so much hard work if it
doesn't reach the right people it doesn't make sense so marketing you know
definitely plays a good role as well. So to start out with the very fair basics
of it the first thing you have to understand is the first thing, in fact, you will
understand through this article how searching actually works. The process of
you know you going on to the google search page typing for something how the
front end works how the how google presents information to you and what is
happening on the back end with the algorithms everything, of course, you're going
to get this answer through the article.
The second thing is when you search for
something that is it that is literally happening that you cannot see there's a
couple of things that you can see on your screen of course you know when you
search for something but then there are things that happen without your
knowledge there as well. So that is again something which we're going to
discuss.
The third concern which of course many of you
at this point of time might have is well okay you spoke about an order you
spoke about how there's a rank so if we pay google can we sort of you know come
higher so can we like pay google to put our website and show it at first or
something well the answer is yes and no, yes because this is a different
concept. When you compare it to SEO it's called SEM (search engine
marketing) which means search engine marketing that's the first tab the
advertisements tab that we saw that's a very similar concept to that and then there's
another concept called organic traffic, where your content is good enough
where your website is good enough.
You know whatever you're doing people are
liking it and hence google decides you know what more people have to see this
and
google starts ranking your content ahead. So there are two ways to it and I hope you know I was clear with that so coming to SEO's
first concept you know the first thing that you will have to learn whenever
you're thinking about SEO is keyword research so what’s a keyword you know in
fact instead of going into keyword research.
First, let's understand what a keyword is so
you remember how searching on google gets a bit different every single time you
can search for something as simple as running shoes you can search for
something as men's running shoes. You can search for something as size 9 men's
running shoe, weatherproof size 9 men's running shoe all-weather so all of
these are search terms right. So each of these we call them a keyword so a
keyword is used to understand SEO because this is what people are searching for
and as a provider as a person who wants his or her website to rank your job is
to make sure that you provide whatever is required when this person is searching
for the right and the relevant keyword right.
So the intent with the keyword research is to
first understand what your customer or what anyone doesn't have to be a
customer, what this person is searching for on google, why they are searching
for it, and how you can provide something to it there are three types of things
people come searching for one it's a transaction they know they're either
buying something on the internet or they're moving through web pages and they're.
You know just looking for things to buy make
purchases and whatnot that's the transaction side of it and then there's the
information side of it where, of course, millions of users are active right now who
are on the internet.
To learn something new to gain information about something and to learn something at the end of the day right. So that's information when you talk about navigation there are people who are you know moved from one website to the other looking for things when they couldn't find it probably when they were on their information hunt.
So you know how they're watching a YouTube
video, next they're doing something else. So they're moving around jumping
around on the internet hoping that they would you know find something relevant
to them so these are the three types of transactions that usually happen on the
internet.
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One is where they come for purchases.
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Two they come for information to learn something and
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Three know they're moving around looking for something to
do
So when this is the case you have to understand
that you have to find ways to cater for them and you cannot, you know say I’m going
to cater to only transactional crowds and you know to leave out the people whose hunting
for information for example as we first saw if you're looking to buy mobile
phones and if it's a transactional customer the person is going to type I want
to buy a mobile phone, you know buy mobile phone best price discounts. Whatever
so this person will basically get the details of it to go through the transaction and
he's a happy person. Now if you are not catering to a person who is looking for
information you just say hey mobile phones are available to buy them here but no right.
Many e-commerce sites, in fact, all of the
e-commerce sites provide technical specifications details and there are so
many things that involve a simple concept of buying a mobile phone they give
you information as well. So they're catering uh to both people here and of
course, you can navigate through and compare products and whatnot so all of
these three customers in just one use case are being handled very effectively
so this is how in fact. It's supposed to be now when the talk is about keywords
as I just gave you the example. There are actually three types of keywords and
how it actually varies. There are three types of keywords
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Short tail keywords
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Medium tail keywords
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Long tail keywords
So let me explain the three
types of keywords all right.
Short tail keywords:
So what happens with short tail keywords as
the name suggests is they are short so whenever you search for something on
google this is what you'd be typing if you wanted shoes you just type shoes
that's it it's very generic. It doesn't give you much information or it doesn't
in fact give google much information about what you want as well.
Medium tail keywords:
The medium tail search keywords medium tails
are little more than short tails in size of course there's a little more
specific but they are nowhere detailed because look at the example instead of
searching for shoes now you're searching for women's shoes. So you're a little
more specific it's good because you know what you're getting google understands
what it should show you.
Long-tail keywords
The long-tail keywords are amazing because there's a lot of detail involved now you're going to type exactly what you need to know Nike waterproof running women's shoes and then google understands, yes this is exactly what you want this is what I’m going to cater for you.
Continued /-
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