Off-Page SEO: - So now you might be wondering what off-page SEO is? So as the name suggests even in the case of on-page SEO that we have ...
Off-Page SEO: - So now you might be wondering what off-page SEO
is? So as the name suggests even in the case of on-page SEO that we have
discussed is everything that had to do with whatever is on your page on your
website with off-page SEO again similarly it is everything that has to do with whatever
doesn't seem to be on your website. Well what does that mean well it's
everything that doesn't directly happen on the website but of course it is still
related to your website. You might be wondering okay if I’m optimizing
something that is not shown on my website or it's not something that the
customers or someone coming onto my page is going to directly interact with why
would I even need to do something like off-page SEO optimization right the answer
to that is well there's three things
·
Trust
·
Brand awareness and
·
Exposure
Trust: - Why you should do it one it's called trust. You have to
build a certain trust rating with the search engine and with your customers,
where you know they understand that you're a brand.
You
are going to provide the highest quality content possible and you're going to
help them out with the query that they're searching for if they're searching
for how to make apple cake you're going to provide the nicest how to make apple
cake video, blog or whatever it is and then of course they're going to keep coming
back to you right so this is trust.
Brand
awareness: - Brand
awareness is where you're not going to be the only person on the entire
internet making an apple cake or showing the world how to make an apple cake
right. Yes, now understanding that you are the best person to give it is all
about brand awareness knowing that. If I visit this particular website I’m going
to get the best stuff here. So making sure
your reachability is there where thousands if not millions of people are you
know clicking on your stuff on your website on your videos to get whatever it
is that they require that they're searching for right, so this is the second
point.
Exposure:
- Third point is
complementary to the second point which is basically exposure, so exposure is
putting your brand out there, you know putting the best possible content again
you'll see how many times I’m using the word best possible content right and I
mean it because alongside SEO content is the king because with bad content no
matter how good your SEO is it might not help. So content is very important and
with good content comes a lot of clicks comes a lot of exposure eventually
brand awareness and of course trust now, you know how it works right so now if
it's this important to have off page SEO. Well how does it work there's two
main concepts to it, one is called as backlink and the other one is social
media.
Backlink:-
A backlink is where you link
your websites to other websites, where you know there's a lot of quality
content there's inbound, outbound pages, inbound links there's so many things
we're going to discuss about this but then the other thing is social media as
well because you can go on to your LinkedIn, Facebook, Instagram and you know you
can put on something about whatever you're providing and people are going to search
through it and eventually they're going to come to your website right so it's
called marketing but then it's search engine optimization as well because you
can go to LinkedIn type in my page and it's going to bring you to our website
and you will see all the nice things that we provide but then yes this didn't
have anything to do directly with the dmmaniya website right it's about
the brand it's about the trust you guys have in our and our exposure as well so
this is off page SEO so there's something called link building that adds
amazing value to off-page SEO.
Link Building:-If you're wondering what link building is
it's basically hyperlinking you know multiple other websites and then sort of
attaching your brand with theirs and what not now with link building. It's
literally the process of hyperlinking multiple websites to each other okay. There's
two types of links
·
Do Follow
·
No Follow
when it comes to link building it's do follow
links and no follow links you remember we talked about spiders and crawlers and
bots right so those go through your website to get all of the data so if it's a
do follow link from a reliable website, who is ranking higher than you for
example you know that will basically say that you know you are reliable because
this particular highly reliable website has mentioned you google will know that
okay, now that this person has mentioned it. I think you are reliable as well
right so through this search engine will get to know that you are reliable you
are reputable and everything and what it does is it will improve your website
rank. So again this has nothing to do directly with your websites but it's
about other websites which are probably better ranking than yours mentioning
you where google will understand saying hey this person mentioned it so this
guy has to be reputable right that's do follow links.
Now there's no follow links where it will
have absolutely no effect on your SEO in
terms of crawlability or in terms of these spiders and bots are ranking your
website because there's an attribute in the html part of it which is put you
know which will make sure to tell the bot saying hey you know what do not
follow this link I’ve put up the link but then as of the SEO requirement you're
going to tell the bot to not follow the link so no follow links will basically
no matter where they're pointing to your website or another website. It's going
to have zero impact on the ranking as well so these are the two types of links
that you have to understand whenever you talk about link building now you might
be asking link building is it only to increase brand exposure trust or is there
anything else to it. There are arising lot of questions here that
·
How can link building be profitable to you?
·
How can it benefit for your business?
·
Does it have a massive impact?
So these are the questions you will have now
right, so here's the answer to it the first thing is building relationships of
course at the end of the day as I told you there's a good chance you're not
going to be the only one doing something on the internet unless you are of
course there have been cases of that and there are cases of that. So building
healthy relationships with other people who are doing similar things you know
you guys mentioning each other giving shout outs to each other or just seeing each
other grow so that's all about building relationships right and this is seen a
lot in our community.
So when you think about it there's so many
things to learn on the website and then you go from one website to another
website and there's a website who's mentioning saying hey you know what go to
this website go to DMMANIYA learn from that or you know get knowledge from them,
so just giving you an example right so that's the relationship, you will have
with the top website as well and then referral traffic so what happens is
someone's going to click on that particular link which is not your website where
it's mentioned saying. So what that person who clicked on it will think is like
okay hey this might help out my friends as well. so what that person is going
to do is he or she is going to send it to his or his or her friend as well so
now you got referral traffic with having absolutely nothing to do with your own
website so one guy clicked on it he liked it he's going to refer your content through the other websites to people they're
going to come land on your website which is the eventual goal right so that's
referral traffic and there's brand building so you have built up a brand
there's another heavyweight who's going to mention you or you've built relationships
with big brands then you have to make a name for yourself in whatever that you
do right you're aiming to be the best at what you do you're aiming to provide
the best solution to a problem you're aiming to you know provide the best
content out there you're aiming to provide the best possible outcomes to
whatever happens when someone searches right. So in that case your brand name
building it nurturing it and maintaining it is going to be very important for
your off page SEO campaign as well.
Continued /-
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