Complete SEO Course Part-1 SEO? Hello everyone welcome to this BLOG on SEO blog today in this session we are going to understand step by s...
 |
| Complete SEO Course Part-1 |
SEO?
Hello everyone welcome to this BLOG on SEO blog today in this session we are going to understand step by step what is search engine optimization (SEO). Now as you all know digital marketing is the heart of any online business these days and the lifeline of every online business is organic traffic so how do you get organic traffic on your website by doing search engine optimization.
So let's go ahead and understand what this search
engine optimization is by looking at the agenda all right guys so first, we are
going to get introduced to what SEO is and then move on to understand what is
keyword research exactly and how to do it after that we'll understand how to
understand the search engine functionality of a particular search engine that
you're dealing with and then move on to discuss their types.
There are two types of SEO which are
1. Off-page SEO and
2. On-page SEO
 |
| Complete SEO Course Part-1 |
After that we'll talk about what is content duplication
and then talk about what are google algorithms and how do they work once we're
done with that we'll talk about some popular SEO techniques which you can use while
implementing an SEO plan for a particular website and then talk about what is
competition in SEO, after that, we'll talk about how you can design a good
website, you know with the best practices that you have learned.
In this session for its SEO and then we'll
move on to talk about what is local SEO once you're done with that we'll talk
about how you can measure the SEO performance of your website on which you have
now deployed the SEO plan and after that talk about the various tools through
which you can measure this performance and finally, we'll talk about what is conversion
rate optimization
So guys this is the agenda for this session I
hope it's clear to you so now let's move on and talk about our first topic
which is an introduction to SEO you might have heard of SEO. In fact, I promised
you that you've been using products of SEO all along until now, no matter what
you do a simple google search will sort of give you an idea but then just to
understand what SEO basically is.
“SEO stands for search engine optimization and
it is a practice that is used it is a methodology that is used to see how you
know you can have the traffic coming to your websites how you can have more people
visiting your website your business”. You know whenever they search for something on a website now for example the websites we're talking into we're taking into consideration
here is a search engine like Google it can be yahoo, it can be Bing, it can be duckduckgo
whatever it is right but the most popular one in today's world is the google of
course and we'll check out why google is the most popular search engine in the
next couple of slides as well.
But then, for now, you need to understand that
SEO is a methodology right it's a practice that will basically help you understand
how the website's ordering is done. So now for example I just opened up a
google chrome tab that I just typed in my mobile phone right but just a random
thing. If I can keep scrolling down if you can see all of these websites the
search results that are shown to you it'll look very random as to know why is
this shown here, why is this particular thing at the last or why is amazon at
the first here and of course you can ignore the advertisements because people
pay to get the products put up here.
So enough this ordering might seem random at
first but then let me tell you this is absolutely not random if they are
ranking in this particular order it's going to take a lot of work you're going
to read that throughout this particular blog you'll understand how why and you
know what goes into ranking these websites and how they attain these statuses
for example by rank what we mean is that Amazon is in the first position here
when you search so when you search it comes in the first position.
So it's in the first rank Flipkart is a number two and just so on and so on right now when you can think about it the first thought that will come into your mind is, of course, you know this particular website is famous because a lot of people love it, a lot of people shop on it it's the number one e-commerce platform whatever it is then Flipkart it's a similar story.
Now when you keep scrolling down you realize
that the popularity might be a little less compared to where you're buying from
or what you're buying from and then you get a sense of idea saying okay now, you
know have a tiny understanding of what is actually going on. Here when I look
at a website and that is exactly what is intriguing about SEO and how much work has to go, you know into doing something like that and then when you think
about it.
You're here because you want to learn more
about SEO so to quickly have an insight regarding that here's a section for it.
So whenever you're learning SEO you'll have questions such as is learning SEO
helpful? you know is learning SEO is overwhelming.
You know is it a lot to learn is how easy is it how tough is it how fun is it
to work with SEO, so the answer to the first question is yes it's amazingly helpful
as you'll see throughout these articles.
Is it overwhelming yes certain times it can
get overwhelming due to the plethora of content that is available but then if you
follow the structured methodology of learning and understanding what needs to
be done you will be all right it's pretty much fun to work with of course and
again it's so intriguing it's so much fun you will enjoy learning it and reading
through this particular session as well and then you might have certain
concerns saying you know how long will I take to learn SEO or is it too much
information?
You know I don't know where to start you know do I have do I need to have technical skills do I need to have a formal education how quickly can I implement things that I've learned well I can give you straight-up answers to these right now but then it will not really add any value or in case if you're actually serious about learning SEO.
 |
| Complete SEO Course Part-1 |
So what we'll do is we'll answer all of these
questions again we'll revisit and at the end of the session let's come back and
once on this article when the session gets over, you guys can in fact answer
these to the best of your ability so that that could be you know something fun
as well now coming to how one can track your progress right. So there are three
levels when it comes to learning SEO. There are three levels of SEO
·
The beginner level
·
The intermediate level
·
The expert level
Now with the beginner level again if you do
not understand any terms that you see on your screen right now it's absolutely all
right. You will get what each of these means throughout the session but then
for now if you're a beginner you know you would say something like I know how title
tags work, I know what they mean and what they do, and all of that.
If you were an intermediate person you would
know what canonicals are how canonicals are used and what's its power as well but
then if you're an expert remember this particular part because we're going to
discuss Google’s algorithm in the next coming article as well.
So if you know at least 40% we're not asking 100%.
It's only 40% so if you know 40% of Google’s algorithm you are considered to be
an expert in the world of SEO, yes you might be wondering well isn't 40% the
minimum of things or the set standard of minimum or things like that well
you'll find out, why it's 40% anyway moving on so throughout coming articles or
any other content that you're using to learn SEO.
Make sure you're having fun and understand
what your goal is the first thing is you might be learning for fun you might be
learning to understand how amazing the concept is or whatever or in fact, you're
a person who is looking for an entry-level job as well it can be an
intermediate level job too you might be moving from programming to the world of
SEO.
You know into the world of marketing and what
not and of course, you can be doing this to depend on your knowledge as I just
mentioned it can be a combination of anything you don't have to you know have
this one particular skill or be this one particular expert to learn SEO
absolutely not but then to make sure you're not confused on the way to have a goal
assist the girl to understand what you are in it for because learning for fun
it's amazingly fun to work with which you will see getting an entry-level job
of course SEO jobs pay amazingly well because everyone in the world right now
requires SEO. Trust me every single website out there are using SEO in one way or the other and that says a lot about SEO and of course depending on your knowledge it's always fun when it comes to anything regarding information technology it's always good to have certain skills in your arsenal and SEO is one of that.
No comments